Anti-ageing creams are moisturisers that contain active ingredients that help in reducing the skin's signs of ageing, such as fine lines and wrinkles. But why are these anti-ageing creams suddenly grabbing everyone's attention? The seriousness of the situation is evident as women are reaching out for products like Estee Lauder's ANR, a serious skin serum meant for women in their 30s or at least late 20s. Let's look at some reasons that have caused a sudden increase in demand in India.
- Beauty bloggers and Influencers
With the dawn of the internet came the beauty bloggers and influencers who played an important role in educating the masses about beauty and skincare. Yes, you got that right; with the increase in the number of beauty influencers on platforms like YouTube, Instagram, and Facebook, the awareness about skin activities also grew. As the majority of the people accessing the internet are youngsters in their teens and 20s, even the teenagers are now concerned about their skin and going for various anti-ageing creams and other age rewind treatments. This is one of the major reasons that has accelerated the demand for anti-ageing creams in India.
- Benefits of Anti-ageing Creams
There are many claimed benefits that these anti-ageing creams have, such as skin tightening, skin radiance, and prevention of age spots. Apart from these claimed benefits, it also helps individuals keep costly skin treatments at bay. Gone are when skincare creams used to boast about their features without showing any real results. The brands manufacturing anti-ageing creams are taking utmost care in providing what they claim. Therefore, this has also led to increased trust in brands, directly affecting the demand for these creams.
- Percentage of Population in the '30s
Keeping aside the amazing benefits that the anti-ageing creams have, the percentage of the population in their 30s is also increasing; hence, contributing to the demand for anti-ageing creams in India. The majority of the population who reach for anti-ageing creams are majorly in their 30s. This is one major reason for the boost in demand for anti-ageing creams in the Indian market. The skyrocketing prices of these creams are no longer a hindrance, as people consider it a wise investment in their skincare routines.
Anti-ageing Creams in India
In case you are looking for anti-ageing creams in India, here are our top recommendations that deliver what they claim:
- The Face Shop Pomegranate and Collagen Volume lifting emulsion
- Kaya Dramatic Renew Day Cream
- The Body Shop Oils Of Life Intensely Revitalizing Gel Cream
- The Face Shop Pomegranate And Collagen Volume Lifting Cream
